Pay for Performance Appointment Setting or Hourly-based?

Which is better for you between pay for performance appointment setting and hourly-based?

Pay for performance appointment setting is a good strategy for business who wants to try this technique. Often, this is compared to an hourly-based approach. Any business owner must understand that it all boils down to your business type, service or product offerings, and the market you are in.

This is  to increase the chance of efficiency if you want this specific telemarketing campaign style. Read below what’s the difference between pay for performance appointment setting services versus hourly-based. 

Which You Should Choose Between Pay for Performance Appointment Setting Services or Hourly-based? 

Pay for Performance Appointment Setting Services	Hourly-based B2B Appointment Setting Services
You have a history of making prospecting calls and can map out the time required to set an appointment	You are introducing a new product or service into the market
You know your target market and/or audience	You are entering a new market or never used B2B appointment setting services before
You know the message to use	You need a third party provider to design you a program and you are willing to pay for expertise
You’re looking for  a B2B appointment setting services to repeat a proven process	You have needs or goal aside setting appointments such as:Gain feedback on objectionsDetermine which competitors are strongAny other research needs
You have a high-ticket product or service	You want to share control of the process like listen to recorded calls, make message adjustments, receive reports and hold conversations about your campaign
You want predictability in the lead generation services cost and is willing to pay extra for each appointment	You want to implement a starter program like a pilot campaign to test if B2B appointment setting services is for you without making a long term commitment
You are willing to give up a good amount of control of your program such as:OversightMessageListCall Process
You have deeper pockets and is willing to make an investment in prospecting

Comparison of Advantages Between Pay for Performance Appointment Setting Services and Hourly-based

Pay for Performance Appointment Setting Services	Hourly-based B2B Appointment Setting Services
This is excellent for established programs and clients who can make investments and want a hands-off approach	This is excellent for newer programs or programs that need improvements.  This is perfect for businesses who want to be involved in the campaign and ongoing oversight of the program.

Pitfalls of Pay for Performance Appointment Setting and What A Reliable Partner Can Do

Pay for performance setting services has its pitfalls but that doesn’t mean you cannot make it work. The key here is to get the services of a reputable outsourced company. That has experience in hourly-based and pay for performance appointment setting services.

Pitfall #1: Third party provider carries the risk of success or failure

This means that your outsourcing partner needs to deliver a certain quantity of leads to cover their costs. This could undermine the trust between the provider and your business. 

Especially if your target is unattainable due to the following:

• Poor data
• Complex value proposition
• Lack of clarity about how a lead should be defined

This could lead to lackluster campaigns or demotivation of agents.

What can a reputable outsourcing provider do?

If you partner with a reputable outsourcing pay for performance appointment setting provider, they can help you clear the following:

• Scrub your contact list
• Help you identify the message you want to convey
• Define what makes a lead, a lead

Also reputable outsourcing providers are equipped with the necessary human resources programs and activities to ensure their agents stay motivated.

Pitfall #2: Focus on lead quantity over quality

In this payment scheme, you are paying the lead generation services cost based on the number of leads they deliver. This encourages them to focus on lead volume. As opposed to lead quality.

How a reputable outsourcing provider makes a difference

They understand that you are not paying them to nurture the leads. That your focus is quick wins. But a reputable provider does not only focus on quick wins. While they may not have the ample time to nurture your leads, they can adjust the scripts and calling process to ensure they can convey your message as quickly and concisely as possible. 

Pitfall #3: Tendency to burn through data

Businesses that are focused on making as many sales as possible tend to burn through data to get quick successes. This may lead to risk of spamming of potential prospects. Which may mean damage on your business reputation

How a reputable outsourcing provider makes a difference

Good contact list is what makes the difference in B2B appointment setting services. In order to achieve a better campaign, you may opt to get your provider to scrub your contact list. Prior to the launch of the campaign itself. This way, you lessen the chance to burn through your hard-earned data.

Pitfall #4: No new market intelligence

In pay for performance appointment setting, you are not investing in the quality of your market intelligence. This is because your agency does not spend enough time connecting with each prospect. 

This leads to lack of market intelligence as you can never gain insights on the things that could be of great value to your campaign going forward.

How a reputable outsourcing provider makes a difference

A reputable provider with industry experience is able to identify the pain points and business challenges that you are not aware of. They also possess the right skills to identify and gain insights with each prospect.

Pitfall #5: No value added to your data

You cannot expect your agency to spend too much time cleaning and profiling your data. Especially in this type of campaign. As this is a one dimensional strategy that favors lead volume.

How a reputable outsourcing provider makes a difference

Despite your preference for this scheme, a reputable provider can still help you target the right people with the right message. 

Depending on your agreed service package, you may still ask them to provide additional layers of value such as bespoke reporting, expert data management, and proactive account management.

Reservations Call Center is a reputable outsourcing provider that offers pay for performance appointment setting

We have a decade of industry experience that we translate into custom-fit solutions for startups and SMEs. We understand your preference for this strategy and thus we want to make this work for you.

Reservations Call Center ensures our agents are well-equipped with the right skills to connect with your prospects. In addition, we provide the right tools to make sure they can perform at their best.

We are ISO 27001-certified and HIPAA-compliant. This is our proof of excellence when it comes to protecting your data and information.

Contact us today and let us help you set up an effective campaign!