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Can Efficient Reservations Services Strengthen Customer Relationships

Did you know that it is cheaper to have a repeating customer than getting a new one? There are some figures to prove that. According to Viabl, 65 percent of a company’s revenue comes from existing customers.

This is why keeping a healthy relationship with your customers and prospects is a must. Building bridges towards them would guarantee customer loyalty. For hotels, restaurants, and any business that require reservations services, it is so much better for them to create a harmonious and continuous customer-brand relationship.

For the tourism and the food industry, a reservations service is a big deal. Restaurants, hotels, airlines, and events places need to have that service in order to function well and serve their customers right. Whether it is through a phone call, mobile, desktop, or in person, making sure customers’ reservations are on the right track is vital.

 

How can reservations services help you build up a better customer relationship

“First impressions always last”, this saying is true, especially for businesses. Though there is always a second chance at redeeming yourself, when you are serving customers, it isn’t exactly the same. Although there are customers who can give you another try if you let them see that you really want to make it right for them, the majority of them wouldn’t even budge.

For reservations services, getting it right in the first conversation would bring confidence to your customers that they have made the right decision. It would also breed trust. Giving them a flawless transaction and making a seamless reservation would help strengthen your relationship with them

reservations services

Criteo stated in their Travel Flash Report that more than half of the population is using a mobile device to book or reserve a hotel room. But that report also said that it is mostly in Asia. European and American are not that equipped with mobile reservations and bookings.

With this reason alone, reservations services around American continents and Europe should continue to improve. And it can be done by outsourcing the said service.

 

How to build customer relationships

Always keep communication lines with customers open – in relation to reservations services, keeping an open communication can mean that you are open to their suggestions. and constructive criticisms. For example, most reservations and booking sites online have a review section.

This section should not be a “for-show” to possible customers. It should be looked at by the marketing team, sales team, or even the managers and, especially if there is a complaint about the service. The service should be continuously improved to show to the customers that you indeed listen to them.

Be personablebeing personable means treating the customer right. How? By being polite, patient, and reasonable. You should explain things to them in a very detailed way so they would not think they are being scammed or, the very least, being lied to about some things.

According to Travel Tripper, “Your customers need to be reassured they’re booking the best price. They also need to feel certain you’re providing the most relevant information about your property and destination.” If not, then what is the point?

Know the stages of the customer buying processin this part of building a relationship with a customer, knowing how and when they buy a product or service is just as important. Learning how they conduct research about hotels, restaurants, and airlines to book tickets and rooms are essential to your market research. With it, you can make an offer to match what your consumers are looking for.

It is easier to do this if your consumers are using mobile as data gathering is done with the help of a software.

On the other hand, it is also doable with phone calls and other channels of communication as long as you have the right tool to use.

Provide customer support – when people are booking reservations online and offline, most of them would surely need customer support. Though there are FAQs and self-help information online, it would still be better if you make personalized customer support for them. Whether through an email, social media accounts, live chat, or web chat, your customer would surely appreciate it all.

reservations services

Be consistent – Every attempt to build a relationship with your customer would turn to nothing if you are not consistent with it.

 

Benefits of building customer relationships

Customer loyalty is a concept that most companies and brands overlook. They are always coming up with a way to woo new customers. What many of them do not realize is that customer retention is better. It has been proven by many research and statistics that people will treat your brand better if you give them what they need.

reservations services

According to Fundera, “84% of U.S. adults are loyal to retailers and 82% are loyal to product-brands.” Additionally, DCR Strategies reported that more than 75 percent of customers are ready to give more to companies if they offer better customer experience. Another report stated that 43 percent actually do already pay more to brands that they like and are loyal to.

Moreover, according to Rachel Daley in her MadeFreshly Ecommerce Blog, it is a mistake to think that a transaction is done when a customer gets their order or service they acquired. That part of the relationship was just the beginning. Customer service post-sale is just as important because it is what helps you build a relationship with your customer.

reservations services

The obvious benefit of it is definitely higher sales and revenue. In the long run, when you have more loyal consumers buying your goods and services, it would also guarantee longevity for your business. As long as you have patrons that trust you, it would be easy to establish a business.

For industries that thrive with the help of reservations services, it would automatically make them more attractive to the eyes of consumers if they have a nice set of employees that can take care of them. Without it, they may fail. If they do not have the time to do it themselves or finding it costly to hire in-house employees, outsourcing is always an option.

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